Marketers are pretty savvy when it comes to new trends and technologies. But for some, mobile is a confusing, intimidating prospect filled with technical terminologies that most marketing majors never learned before entering the real world. Words like “martech” and “responsive” and “mobile-optimized” and “programmatic” are becoming pervasive terms. It’s a lot to take in, and knowing where to start can be difficult.Read More >
Don’t miss my previous posts, “An Introduction to the Internet of Things" and "Four Enterprise Opportunities with the Internet of Things."
How well do you know the Internet of Things? Many businesses see real value in embracing the Internet of Things, but are not likely to launch large-scale IoT projects in the next few years due to uncertainties surrounding the technology. As advancements in connected devices and equipment continue, your organization will look to its internal experts to lead it into the future.Read More >
There is a massive revolution going on around us. It is silent and invisible yet groundbreaking; it has the power to transform lives all around the world. This technology is called the Internet of Things (IoT), and it’s likely that you’re already a user.Read More >
Vehicle purchases are not impulsive decisions and can often be an emotional process for the auto buyer. It typically takes months for an individual to make the decision to purchase a new vehicle, conduct research about various makes and models, test-drive several options and then actually make the purchase.Read More >
Customer retention is one of the most manageable ways to increase a business’s revenue over time. Statistics show that customer acquisition can cost car dealerships between 6-10 times more than customer retention.Read More >
For most buyers, one of the most significant investments is purchasing a vehicle. Cars are not only necessary for transportation, they are considered a status symbol. While some car buyers are more concerned with the practical and safety aspects or pricing, others are more conscious of features and performance.Read More >
We all know vehicles are high-risk investments. In the past, purchasing a vehicle required a significant amount of on-foot research, and the dealership visit was central to a buyer’s research and purchase experience.Read More >