There is a massive revolution going on around us. It is silent and invisible yet groundbreaking; it has the power to transform lives all around the world. This technology is called the Internet of Things (IoT), and it’s likely that you’re already a user.Read More >
Vehicle purchases are not impulsive decisions and can often be an emotional process for the auto buyer. It typically takes months for an individual to make the decision to purchase a new vehicle, conduct research about various makes and models, test-drive several options and then actually make the purchase.Read More >
Customer retention is one of the most manageable ways to increase a business’s revenue over time. Statistics show that customer acquisition can cost car dealerships between 6-10 times more than customer retention.Read More >
For most buyers, one of the most significant investments is purchasing a vehicle. Cars are not only necessary for transportation, they are considered a status symbol. While some car buyers are more concerned with the practical and safety aspects or pricing, others are more conscious of features and performance.Read More >
We all know vehicles are high-risk investments. In the past, purchasing a vehicle required a significant amount of on-foot research, and the dealership visit was central to a buyer’s research and purchase experience.Read More >
I’m sitting at Digital Summit Atlanta right now in a session about the fragmented marketing system. I’ve sat in a few other sessions about SEO, email and content marketing so far today. Yet again, I’ve experienced the same trend at every conference I go to – consumer marketers get all of the love and B2B is the redheaded stepchild that gets thrown a few bones here and there, but rarely is the point of the conference to help B2B marketers get better at their craft.
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