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Life Lessons I've Learned From Software Development

I’ve spent the last 1.5 years in the depths of the software development industry, albeit as a digital marketer, but regardless I’ve lived, breathed and studied the likes of it to better understand my industry. In this short time, I’ve learned many life lessons that can be drawn from the best practices we adhere to in software development that I’d like to share with you. 

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How to Create a Successful Mobile Loyalty Program

We know it’s far easier to get repeat business from existing customers – but brands still spend up to 80 percent of their marketing budgets acquiring new customers. Customer retention is where the dollars are – 27 percent of customers that make one purchase in-store will likely return. That number jumps to 54 percent if they buy from you two or three times! Bottom line success depends on keeping these repeat customers engaged and growing them into loyal brand fans.

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6 Reasons an App is an Attraction’s Ultimate Marketing Tool

American attractions face an increasing number of challenges as competition for visitors, membership dollars, charitable gifts and brand recognition rises. Destinations once at the top of any tourist’s trip itinerary must find new ways to stay top-of-mind with visitors and membership alike, and many organizations are accomplishing this through a robust, native mobile app. 

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The 10 Best App Features to Enhance CX at National Attractions

The name of the mobile game is to enhance the customer experience (CX) and if you haven’t nailed it yet, you are likely one of the thousands of brands working toward it. Museums, sports arenas and other attractions around the world are vying for the foot-traffic of the masses, and a well-designed, strategic mobile app is the most valuable tool in providing that dazzling experience.

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A Designer's Argument for Crafting Content in an Age of Abundance

By Matt Michelson, UI/UX Designer | 4/6/17 11:05 AM

As a user experience designer, the first question that comes to mind when presented with any challenge is: Why?  Why is this happening, why do we want to solve this, why is this the best way of solving this problem?

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Why Your Brand Needs to Invest in a Mobile Strategy Right Now

By Erin Duff, Marketing and PR Manager | 3/20/17 10:47 AM

When both the Apple App Store and Google Play Store (formerly known as Android Market) launched in 2008, it was hard to imagine the potential these distribution systems had to revolutionize the entire digital ecosystem. With so few apps in existence, there was once a huge opportunity for screen time for the app developers who jumped in early.

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Season's Greetings

By stable|kernel | 12/26/16 1:31 PM

From our family to yours, stable|kernel would like to wish you a very happy holiday and a happy new year! We're so happy to have spent this wonderful year with you and we can't wait for you to see what we have in store for 2017. Thank you for your continued support; we'll see you next year!

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Happy Thanksgiving!

By stable|kernel | 11/24/16 10:45 AM

Your friends at stable|kernel would like to wish you and your families a Happy Thanksgiving. Thank you so much for engaging in our blog and supporting us. We are so APPreciative and we hope you get to spend your day surrounded by loved ones. 

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Google’s Pixel Is In Users Hands And Here’s What They’re Saying

By Erin Duff, Marketing and PR Manager | 11/21/16 10:45 AM

After Google’s ground-breaking announcement about its first phone, our developers (specifically our Android devs) went nuts. I thought, here comes another contestant in the the ultimate smartphone battle, and it couldn’t have entered the ring at a better time than right when Samsung’s phones start melting.

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stable|kernel Named One of Atlanta’s Top Mobile App Developers

Clutch, a company that identifies leading software and professional services firms that deliver results for their clients, recently named stable|kernel a leading app developer in Atlanta! We’re thrilled to receive this recognition and to be listed among other great companies in our area.

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We build mobile apps for startups, Fortune 500s & in between. Visit our blog for industry thought leadership, developer expertise & best practices for mobile leaders.